Total Retail talks Interview
2 hours ago
1 min read
Total Retail talks Interview
In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consumer (DTC) nicotine pouch brand, valued at over $1 billion.
Listen in as De Plano discusses the genesis and growth of the company (2:15), why launching DTC first provided a sandbox to test and learn before scaling to physical retail (7:30), and using first-party customer data to launch into new retail partner locations (9:40).
Comments