PRESS

Total Retail talks Interview In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consumer (DTC) nicotine pouch brand, valued at over $1 billion. Listen in as De Plano discusses the genesis and growth of the company (2:15), why launching DTC first provided a sandbox to test and learn before scaling to physical retail (7:30), and using first-party customer data to launch into new retail

June 29, 2026, Yahoo Sports - ALP CEO Lorenzo De Plano explains company’s partnership with Conor McGregor originally appeared on The Sporting News. ALP CEO Lorenzo De Plano explains company’s partnership with Conor McGregor Pouches to launch in Europe, CEO says Click to Read

LONDON, June 24 (Reuters) - U.S. nicotine ‌pouch brand ALP, will launch sales in 11 European markets from July. We regrouped with their CEO to learn more. Click Here To Read

HQ Magazine interviews Lorenzo De Plano about the future state of the cannabis industry and the role that Zig Zag and Turning Point Brands (NYSE: TPB) will play in its future from 2023. Click to Read Here

Joan Oleck writes an article about the 150 year old iconic Zig Zag Brand and the unique things being done by a team of entrepreneurs to revamp the Zig Zag brand. Click Here To Read

In Bruce Eckfeldt's podcast "Thinking Outside the Bud" Bruce interviews various entrepreneurs and industry leaders in the cannabis space. This interview canvases a host of topics including but not limited to entrepreneurship and the state of the cannabis industry nationwide. Click to Listen

Nu-X Ventures to deliver free hand sanitizer to Los Angeles hospitals A release on CNN about our Non Profit initiative at the beginning of COVID-19 to deliver hundreds of thousands of hand sanitizer products to countless organizations nationwide. Click here to Read More

An article for Green Entreprenuer by Jonathan Small. Nu-X realized they had the ingredients and capability to create 200,000 bottles of sanitizer for donation. So they went for it. Click Here to Read the Article

Officer Hours Co-Founder of Sports 1 Marketing | Consultant & Business Coach | Keynote Speaker | 3x Best-Selling Author David Meltzer Interviews Nu-X team on his new "Office Hours" Podcast. Click Here to See

5 Things I Wish Someone Told Me Before I Began Leading My Company An article by Jerome Knyszewski CEO of Heavy Shift of Thrive Global. Jerome Knyszewski (Kenchefski) serves as an advisor to CEOs of Fortune 500 companies as well as entrepreneurs who disrupt their industries. Click to Read Here

Lorenzo De Plano in Solace Factory 2018 A release about when Solace Technologies began incentivizing employees to take vacations with annual cash payments. Article Featured in Business Insider. Click to Read Here

INC. Magazine - These 4 Guys Just Made $3.7 Million An article by Will Yakowicz about Solace Technologies explosive growth in the early days of the company's history and timeline. Yakowicz creates a comprehensive article that covers Solace's inception and the beginning of it's meteoric rise. Click here to Read More